Cape Town, New York, and Berlin have teamed up to create a unique travel collaboration, the world’s first three-way destination marketing partnership.
This global initiative launches with “One Small World”, a short documentary-style film that connects these iconic cities, demonstrating how travel transcends borders and brings people together.
The film features three local personalities: award-winning Cape Town rapper YoungstaCPT, Melba Wilson, chef-owner of Melba's Harlem in New York City, and Berlin’s DJ Annie O.
Through their stories, “One Small World” explores how travel fosters connections and highlights our shared humanity.
Enver Duminy, CEO of Cape Town Tourism, says the project celebrates the power of travel to unite different cultures: “In a world where differences often divide us, this campaign showcases Cape Town, New York, and Berlin as cities that thrive on diversity and shared experiences.”
For travellers, the collaboration promises an immersive look at the unique offerings of each city. Cape Town’s vibrant culture is on full display, from the streets of Bo-Kaap to Table Mountain.
