Sasko has launched the Bettererest Loaf Ever, a softer and tastier take on its classic white and brown loaves, offering a fresh twist on how we enjoy bread while promoting a healthier lifestyle.
Held at The Ground Venue in Muldersdrift, the event featured a curated harvest table brunch hosted by award-winning cookbook author Neo Nontsho. Renowned chef Zola Nene elevated the experience with gourmet-inspired dishes crafted from the Bettererest Loaf Ever.
Sasko stated that continuous innovation is embedded in its brand DNA, as demonstrated by its Specialty Range, which includes health-conscious options like Low GI Multigrain Cranberry and Low GI Oats & Honey Flavoured Bread. This commitment to anticipating consumer needs and embracing new trends has now led to the creation of the Bettererest Loaf Ever — taking everyday bread to the next level and delivering an exceptional experience in every slice
The bread company describes the Bettererest Loaf Ever as the latest step in its ongoing mission to meet consumer preferences and perfect its signature bread — making it even “betterer”. This innovation is driven by sourcing a superior wheat strain from around the world and refining milling techniques to enhance flour quality. As a result, the loaf offers:
– A softer and fluffier texture that lasts longer;
– A lighter, airy crumb with a visually appealing rise; and
– A more refined taste than ever before.
Nomsa Khanyile, Marketing Director at SASKO, emphasised the dedication behind the creation of the Bettererest Loaf Ever, stating that their farmers, millers, bakers, and drivers are relentless in their pursuit of improvement and perfection.
“At SASKO, we believe that people who care make things better. Our farmers, millers, bakers, and drivers are relentless in their pursuit of improvement and perfection. They’ve worked tirelessly to refine every aspect of our bread, ensuring that every loaf is softer, tastier, and simply betterer than before,” she said.
Khanyile emphasised that this is more than just a product upgrade — it's about redefining the way we enjoy everyday bread.
“This is more than just a product renovation — it’s about reimagining how we enjoy our daily bread. Whether for breakfast, a lunchbox staple, or an evening snack, the Bettererest Loaf Ever is the ultimate choice for South Africans who appreciate quality,” said Khanyile.
The Bettererest Loaf Ever is now available at leading retailers across the country and will soon be amplified by a series of consumer activations, allowing South Africans to truly experience the difference.
The Star