Contrary to the common belief that African creators are left out of TikTok’s monetisation efforts, the platform says many are already earning through a range of tools designed to help them turn content into cash.
While TikTok’s Creator Rewards Programme hasn’t rolled out fully in Africa, creators on the continent still have access to several features that allow them to make money and grow their communities.
Boniswa Sidwaba, TikTok’s Head of Content Operations for Sub-Saharan Africa, addressed the misconception: “Africa hasn’t been deliberately excluded. We test features before going global, but there are already many tools African creators can use to benefit.”
Here’s a quick look at what’s available:
Live gifts: Real-time engagement and rewards
Creators can go live on TikTok and enable live gifts, letting viewers send virtual Gifts during broadcasts.
These gifts appear on the screen and can be converted into real money, encouraging interactive, high-quality live content.
Video gifts: Monetising pre-recorded content
For creators who prefer pre-recorded videos, video gifts allow viewers to send rewards, turning every video into a potential income stream without going live.
Effect creator rewards: Earn through creativity
By using TikTok’s Effect House, creators can design virtual effects, like interactive games or AI art, and earn cash rewards, combining creativity with monetisation.
Subscription model: Grow and monetise your community
Creators can offer exclusive perks to fans through monthly subscriptions, even without going live. This helps build loyal communities and ensures steady revenue.
Work with artists: Earn by promoting music
African creators can collaborate with artists to promote songs through viral videos.
Rewards depend on video performance, allowing creators to support music promotion while earning. This feature has already been successful across SSA.
Sidwaba added, “We’re committed to giving creators the tools to grow, connect with audiences, and build sustainable careers. TikTok is more than just entertainment. It’s a place where creators can thrive.”
So, while not every global feature is available just yet, African creators aren’t being left behind. They’re already finding creative and rewarding ways to make their mark.
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IOL Lifestyle