For many South Africans, hair care is more than just a routine; it’s an expression of identity and culture. From braids to natural curls, sleek styles to protective coverings, hair is personal.
But have you ever stopped to think about what’s in the products you use? Are they helping your hair, or could they be causing more harm than good?
Dr Kashmal Kalan, medical director at Alvi Armani South Africa, a leading hair transplantation clinic, warns that the wrong ingredients in your haircare products could damage your scalp and hair follicles, potentially leading to thinning or even hair loss.
“The issue is that new products are entering South Africa all the time. Online shopping has made it all too easy for unknown brands to flood the market with potentially untested and unregulated compounds.
"It’s becoming increasingly difficult to know what to look out for, and it’s more important than ever to do your research before sticking a product in your basket,” says Kalan.
The hidden dangers in your haircare products
While many of us trust the labels on our shampoos and conditioners, the reality is that some of the ingredients in these products may not live up to their promises. Worse, they could be doing long-term damage.
Kalan highlights four common ingredients to avoid:
1. Sulphates
Sulphates, like sodium lauryl sulphate (SLS), are powerful cleansers that help remove oil and dirt while creating a satisfying lather. Sulphates strip away your hair’s natural oils, leaving your scalp dry and your hair brittle.
This is especially problematic for people with sensitive skin, children, or textured hair, which needs extra moisture.
Look for sulphate-free shampoos, which are widely available and gentler on your scalp.
2. Parabens
Parabens act as preservatives, preventing mould and bacteria from growing in water-based products. Research suggests that parabens may disrupt hormones, potentially affecting hair growth and even your overall health.
Although more studies are needed, many consumers now avoid them as a precaution. Opt for products that are labelled “paraben-free.”
3. Alcohols
Alcohols are added to hair products for quick absorption or to improve texture. However, not all alcohols are created equal. The problem is that short-chain alcohols (like ethanol) can dry out your scalp and irritate sensitive skin.
Fatty alcohols (like cetyl alcohol), on the other hand, are hydrating and beneficial. Check the label carefully. Avoid harsh alcohols and choose products with moisturising alternatives.
4. Silicones
Why they’re used: Silicones coat the hair shaft, making it appear smoother and shinier and reducing frizz. The problem is that over time, silicones build up, blocking moisture from penetrating the hair. This can make your hair look dull and feel weighed down.
The solution: Use silicone-free products or clarifying shampoos to remove build-up. Anyone who uses haircare products is at some level of risk, but some groups are more vulnerable than others.
Women tend to use a wider variety of products, from shampoos and conditioners to serums, detanglers, and heat protectants.
Each product increases the likelihood of exposure to harmful chemicals.
Children and teenagers
Children’s scalps are thinner and more sensitive than adults', making them more susceptible to irritation and damage. Harmful chemicals can penetrate deeper into the skin, potentially disrupting hormone levels and affecting hair growth.
“Parents should be especially cautious when choosing haircare products for their kids. Prevention is always better than cure,” advises Kalan.
How to protect your hair
- Read labels carefully: Get into the habit of reading the ingredient list on your haircare products. If you’re unsure about a specific ingredient, a quick online search can help you decide if it’s safe.
- Choose natural alternatives: Many South African brands now offer natural haircare products that are free of harmful chemicals. These products are often better suited to textured and curly hair types, which require extra hydration and care.
- Consult a professional: If you’re already experiencing hair loss or thinning, it’s a good idea to seek professional advice. “A specialist can help you identify the root cause of your hair problems and recommend a course of treatment that works for you,” says Kalan.
- Educate yourself and others: Teaching children about the importance of safe haircare practices can help protect their scalps and hair as they grow.
Haircare is a billion-dollar industry in South Africa, with countless products competing for your attention. But not all of them have your best interests at heart.
By becoming more informed about what goes into your haircare products, you can make better choices for yourself and your family. Remember, your hair is a reflection of your health and lifestyle. Taking the time to care for it properly is an investment in your overall well-being.
As Kalan puts it, “Prevention is always the best medicine. Knowing what to look out for, changing your routine now, and teaching children from a young age about the dangers of using certain chemicals could save a lot of regret in the future.”